Fashion Marketing is a collection of key chapter contributions from renowned academics and practitioners addressing many of the contemporary issues facing one of the world's largest and most global industries.

With international contributions from the UK, USA and China, Fashion Marketing outlines the dynamics of the fashion market with comprehensive coverage of the vital themes and a truly global scope.

It includes analysis of such issues as :

• Supply chain management
• New product development
• The impact of globalization
• Retail fashion brands and consumer behaviour
• E-commerce
• Fashion futures and trends

This book provides an expert insight into the strategies, logistics and techniques behind fashion marketing. Ideal for use on any undergraduate or postgraduate courses in Fashion, Textiles and Retailing Management, Fashion Marketing is also an authoritative guide for senior managers in the fashion industry who wish to gain further understanding of current and future developments within the field.