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Examine emerging trends in business-to-business branding and uncover the characteristics of and requirements for success. Discover strategic ways to build powerful and enduring business-to-business brands in an increasingly competitive arena.

Business-to-Business Branding

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Building the Brand Powerhouse

Examine emerging trends in business-to-business branding and uncover the characteristics of and requirements for success. Discover strategic ways to build powerful and enduring business-to-business brands in an increasingly competitive arena.

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Auteur(s): American Productivity & Quality Center

Editeur: APQC American Productivity & Quality Center

Année de Publication: 2001

pages: 214

Langue: Anglais

ISBN: 978-1-928593-47-8

Examine emerging trends in business-to-business branding and uncover the characteristics of and requirements for success. Discover strategic ways to build powerful and enduring business-to-business brands in an increasingly competitive arena.

Voir toute la description...

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