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Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following:
  • Events & cultural environments
  • Managing the arts & leisure experience
  • Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

Festival and Events Management

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An international arts and culture perspective

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: Events & cultural env

Voir toute la description...

Auteur(s): Yeoman, IanRobertson, MartinAli-Knight, Jane

Editeur: Taylor & Francis

Année de Publication: 2004

pages: 440

Langue: Anglais

ISBN: 978-0-7506-5872-0

eISBN: 978-0-08-047770-1

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: Events & cultural env

Voir toute la description...

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