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La popularité est une évaluation communautaire de chaque livre calculée sur une échelle de 0 à 100.

Cette évaluation repose sur une agrégation de diverses quantités qui reflètent la vie de chaque livre au sein de la communauté des lecteurs. Cette vie s'exprime en fréquence de lecture, nombre d'étagères publiques et privées dans lesquelles le livre est présent.

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International Marketing Blunders is about mistakes made by companies who should have known better. As a counterpoint to exclusively studying "the correct way" or only following the patterns of successful companies, this book gives the reader the opportunity to learn and profit from the mistakes of others

A Short Course in International Marketing Blunders

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International Marketing Blunders is about mistakes made by companies who should have known better. As a counterpoint to exclusively studying "the correct way" or only following the patterns of successful companies, this book gives the reader the opportunity to learn and profit from the mis

Voir toute la description...

Auteur(s): White, Michael

Editeur: World Trade Press

Année de Publication: 2009

pages: 187

Langue: Anglais

ISBN: 978-1-60780-008-8

Edition: 3

International Marketing Blunders is about mistakes made by companies who should have known better. As a counterpoint to exclusively studying "the correct way" or only following the patterns of successful companies, this book gives the reader the opportunity to learn and profit from the mis

Voir toute la description...

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