The Art of Cunning, cultivated and admired in China for centuries, is still a closed book to the outside world. The crystallization of the Chinese Art of Cunning is the treatise on the 36 Stratagems, written at the end of the Ming Dynasty (1368– 1644). In the People’s Republic of China, Taiwan, Hong Kong and Singapore, more than 500 books on the 36 Stratagems have been published in Chinese since the 1990s, among them nearly 100 books on the importance of the 36 Stratagems for successful business and for attaining victory in global "commercial warfare". The 36 Stratagems for Business is the first Western publication evaluating the many Chinese books that recommend the 36 Stratagems to CEOs, leaders of entreprises, business consultants, PR advisors and marketing experts.
In this unique and bestselling book, Harro von Senger shows today’s managers:
- How to successfully resist crafty manoeuvres and tricky attacks.
- How to avoid being outsmarted during negotiations.
- How to use the 36 Stratagems to one’s own advantage without conflicting with the legal and moral order.
The 36 Stratagems can become an everyday work tool for managers, a permanent source of inspiration, and a globally useful approach to solving and avoiding problems. Moreover, this is an indispensable book for all those trying to understand China and the Chinese people, especially in business matters.
