This is a step-by-step comprehensive tutorial with plenty of screenshots for easier and quicker learning and real-world examples for good pickup. This book is aimed at content creators and distributors who want to up their game to a full e-mail distribution engine. Further, it will certainly appeal to you if you are technically inclined and would rather roll your own system than use an off-the-shelf product. You are assumed to be familiar with the basic concepts of e-mail, editing text files, and managing remote files with FTP / SFTP. Advanced topics will teach you to get your hands dirty in some of PHPList's open-source code.